Lethbridge, AB T1K 7L8
ABOUT BUSINESS DEVELOPMENT
WHAT IS BUSINESS DEVELOPMENT AND WHY YOU SHOULD CARE!
BUSINESS DEVELOPMENT VS SALES DEVELOPMENT
Business Development is often more strategic and long-term, with a focus on ecosystem building and partnership cultivation. Sales, on the other hand, operates with a shorter timeline, aiming to convert leads into customers efficiently.
Many founders we talk to believe business development and sales are interchangeable—simply two different ways to describe the same function… right? Not quite.
Keep in mind, the scope of both roles can vary across organizations. While early-stage startups may bundle those roles, more mature companies are likely to hire sales development and business development reps separately
If the roles are so closely related, why does it matter what the differences are?
Here’s the thing: if you understand those different functions early on, you’ll know why you’re hiring one, not the other, and what outcomes to expect. This knowledge will help you structure your sales process, getting a better view of your sales cycles, revenue streams, and market segment you’re in.
Business development isn’t just about growing top line revenue. .
