Frogs absorb toxins through their thin, sensitive skin making them the first species to react to negative changes in their environment. They’re an indicator species.

The proverbial, “canary in the coal mine.”

Like frogs, we absorb chemicals into our skin and inhale them into our bodies every day. But unlike frogs, we don’t always recognize their detrimental effects, right away.

The Purple Frog symbolizes our movement to empower consumers like you to reclaim your space and make mindful decisions about what is entering your skin and lungs.